Abstract:
In 1986, protesters gathered on the Spanish Steps in Rome in vehement objection to the opening of the nation’s first McDonald’s. The expansion of the fast-food chain in Europe was a concern because it indicated that that people were no longer interested in where their food came from or what it tasted like. A country so embedded in its own culinary traditions was at loggerheads not only with McDonald’s, but with McWorld generally. That particular protest was driven by journalist and gastronome Carlo Petrini who, over subsequent decades, would witness a steady deterioration in traditional food cultures in Italy and abroad. One of his diary entries from these years expresses his concern.
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