Media strategies in Sderot, Israel. 'If it bleeds it leads - that's how the media works, isn't it?' With one line Noam Bedin, director of the Sderot Media Centre, cynically summarises the coverage of Israel's latest war in Gaza. When Israel launched 'Operation Cast Lead' in December, the missiles signalled the start of a new chapter in the world's longest running conflict. Behind the front lines Israel is deploying a new apparatus of propaganda, designed…
