Abstract:
By mid 1993 the palpable effects of the liberalization of telecommunications in Australia will have been felt by many people, especially with the onset of the Cold War of millions of dollars of advertising by Telecom and Optus: Optus’s ‘Yes’ and ‘Dial 1’ campaigns versus Telecom’s brand-new logo and ‘This is Australia Calling’. On the menu are flexiplans, ‘family and friends’ discounts, the promise of greater flexibility in local call options, growing complexity in long-distance pricing, three mobile telecommunications carriers and, of course, the special ingredient – service. Well over a hundred years since its invention, the telephone has spawned telecommunications, now central to both economic and social life. In Australia and elsewhere, telecommunications has been championed as one of the crucial elements of microeconomic reform and national progress into the twenty-first century.
Details / PDF:
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