Abstract:
It is fair to say Australians are obsessed with food media – take a look at the magazine section of your local newsagent and you still find a swag of glossies emblazoned with the lush imagery of gourmet delights. Flick on the television and your eyes will, before long, stumble across some sort of reality television program involving food, cooking and the inevitable product placement alongside it. As a type of commodity fetishism, it joins many of the others already out there and is hardly surprising in itself. Yet there is also a much more peculiar development: the simultaneous rise of weight loss programs has not had the expected result of reversing this food fetishism, but has in fact compounded it.
Details / PDF:
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