Uber drivers and passengers are linked by feedback loops monitored by a central register. Before being picked up your rating has been checked. Every time you get out of an Uber vehicle you are also rated. The same process is applied to the driver: s/he is rated by the passenger at the end of each trip. Airbnb and Airtasker function in a similar way. Albeit voluntary, platforms such as TripAdvisor and Zomato employ a similar methodology. Once aggregated, the data from such transactions builds what has come to be known as the reputational economy. Aware they are immersed in this economy, and that there are costs for non-compliance with its norms, users know they need to behave appropriately.
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