Abstract:
Corporate imperatives and choicefeminism reshaping motherhood.
‘Freeze your eggs and free your career’, the April 2014 cover of ‘Bloomberg Businessweek’ proclaims. A young female executive in a defiant stance is pictured above the statement that there is a new fertility procedure giving women ‘more choices in the quest to have it all’. Apple and Facebook are said to be leading the way in offering financial support for their employees to access fertility services as part of their corporate commitment to employee health. These services may include gym membership and healthy-eating plans as well as financial assistance for surrogacy, adoption, and a process by which a woman’s eggs are harvested and preserved (frozen) – in this case, to be implanted at a later date when child bearing may be more professionally convenient.
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