On both sides of this politics there is an often rabid concern with boundaries and differences—think Manus Island and Border Force, but also no-platforming and trigger warnings.
The systematic prioritisation of advertising, consumerism and commercial interests comes at the direct expense of meaningful forms of political and economic democracy.
One of the vastly different aspects of anything that can be considered cultural politics today is its expression as identity politics, and as pointed out by others, the alt-Right itself fits this description.